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    Why you should get a bike fit BEFORE you buy.

So technically you won't be getting a bike fit before you buy; it really is called a bike sizing.  

So why is this necessary?  First, it is best to go into any major purchase armed with as
much knowledge as you can.  If you go into a shop and ask them to do a sizing they have to
spend some time with you, and in this time, the burden is on them to convince you that they
are capable.  Now, I'm not saying that you will be able to tell 100% of the time if they are
capable or not, but at least that extra time spent with you (and even for a sizing, it should be
extra time -- if they just look you up and down or tell you to throw a leg over a bike
immediately and they say,"Yep, you look like a 55," you should walk out of there post haste)
will give you an idea on how thorough and willing they are to work with you to get the bike
that you need.

What should a bike sizing entail?  Well, I can tell you what I do:  At it's most brief, I usually
spend about 30 minutes with the client.  We discuss their riding habits (road, mountain, tri,
etc; how many days a week?  thru the winter?  commute as well? etc) any injuries on or off
the bike, and what they liked or didn't like about bikes they've owned in the past.  Then I'll
spend a few minutes looking at their flexibility and general strength.  After that, I set them up
either on their current bike and we do a short fitting to see where this bike falls short, or I set
them up on the size cycle and "mock up" a frame geometry that is close and work from there
until we have a fairly narrow range for a few of the more important measurements of the
bike (namely the effective top tube length, the head tube length, and the frame stack and
reach).

At this point the client is free to pay me for my time and take those measurements anywhere
they choose to look for the proper sized bike (I'll even teach them how to do their own tape
measuring on the bikes they look at so they can be in control of which bikes the shop shows
them.  Or the client can allow me to build a  custom bike for them or guide them toward one
of the stock offerings I have that would fit them, and the "sizing" is done free of charge.  
Once the bike is purchased I will do a final fitting where we address some of the more fine
tuning issues that are beyond the scope of the sizing process (cleat shimming, exacting the
seat tilt and micro-adjustments of the fore-aft positioning, etc.)

When this process is followed, the result is a perfect fitting bike every time.  It does take
more time with the customer, but a happy customer (and when someone can finally ride
their bike for 3 hours without significant discomfort, they tend to be very happy) trumps
every other aspect of the business model.